Continuing education for architects and engineers

Expert Interview Series: Mike Morrison of RapidBI About Training Programs That Actually Work

Mike Morrison is a leading training and change management consultant who specializes in increasing employee engagement through performance. We recently sat down with Mike to hear his thoughts on setting training goals, establishing training structures, and getting trainees’ buy-in regarding the value of the additional education. Tell us a bit about your background. Why did…

How Sharp are Your CPA Firm Marketing Chops?

CPAs aren’t usually known for their marketing chops. Numbers are your game, but marketing keeps clients coming through the door. Unfortunately, without the right skills, your messaging could fall flat. What’s an accountant to do? It’s simple, really. Marketing isn’t inherently hard, it’s just different from your usual work. Here are several tips for working…